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Jul 30, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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MKT 606 - Marketing StrategyThree Credits
Spring Semester
This course is designed to allow students to understand and develop marketing strategies for a real-world business or organization. Through case studies and in class discussion, students will analyze the opportunities and challenges of selecting effective and efficient platforms and promotional tools. Special emphasis will be put on the synergies and effectiveness of the marketing mix.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.S. in Marketing
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