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Jul 30, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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MKT 505 - Buyer BehaviorThree Credits
Fall Semester
This course examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Applications of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of a marketing strategy.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the MSM Program Director’s approval.
Course Applies to: M.S. in Marketing
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