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Jul 31, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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MKT 503 - Marketing ManagementThree Credits
Fall Semester
This course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the MSM Program Director’s approval.
Course Applies to: M.S. in Marketing
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