Sep 01, 2025  
2023-2024 Hill Book (Class of 2027) 
    
2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]

BUS 453 - Sport Event Management

Three Credits
Spring Semester

This experiential learning course will provide students with an understanding of the numerous aspects of Sport Event Management.  Topics include 1) budgeting, 2) operations, 3) marketing, 4) media relations, 5) public relations, 6) sponsorship, 7) registration, 8) hospitality, and 9) volunteer management.  Students will apply that knowledge in the planning and execution of a local sporting event.

Prerequisite(s)/Restriction(s): BUS 215 - Introduction to Sports Management   and at least Junior Standing