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Sep 01, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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BUS 453 - Sport Event ManagementThree Credits Spring Semester
This experiential learning course will provide students with an understanding of the numerous aspects of Sport Event Management. Topics include 1) budgeting, 2) operations, 3) marketing, 4) media relations, 5) public relations, 6) sponsorship, 7) registration, 8) hospitality, and 9) volunteer management. Students will apply that knowledge in the planning and execution of a local sporting event.
Prerequisite(s)/Restriction(s): BUS 215 - Introduction to Sports Management and at least Junior Standing
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