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Aug 01, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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IMC 514 - IMC Public Relations and Crisis ManagementThree Credits
Spring Semester
Students will learn about the evolution of public relations practice from its beginnings to its present professional status. The course emphasizes both the principles as well as the processes of creating and implementing an effective public relations campaign. Students will learn how to strategize, develop and produce public relations tools including press releases, public service announcements, crisis communication plans, speeches, newsletters and special events.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the IMC Program Director’s approval.
Course Applies to: M.A. in Integrated Marketing Communications
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