| |
Jul 30, 2025
|
|
|
|
|
2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
|
IMC 606 - Integrated Communications StrategiesThree Credits
This course focuses on developing integrated marketing communication plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to planning and budgeting, and clients and agencies increasingly are seeking managers with just such expertise. Upon completion of this course, students should: have a solid understanding of the strategic and tactical elements useful in IMC; identify how market research and company objectives relate to the process of designing successful IMC campaigns; explain how effective creative strategies are developed and implemented.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications
|
|
