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Apr 30, 2026
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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BUS 342 - Consumer BehaviorThree Credits
Spring Semester
Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).
Prerequisite(s)/Restriction(s): BUS 340 , and Sophomore, Junior and Senior Marketing Majors. Others with permission.
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