Mar 15, 2025  
2022-2023 Hill Book (Class of 2026) 
    
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]

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IMC 613 - Digital Marketing

Three Credits
Summer Session

This course explores several aspects of the new digital marketing environment including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote and price products and services.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.A. in Intergrated Marketing Communication


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