Mar 15, 2025  
2022-2023 Hill Book (Class of 2026) 
    
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]

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IMC 607 - Transformative Design and Thinking

Three Credits
Fall Semester

This course will focus on communication through visual media as it relates to integrated marketing. Students will be engaged in exercises that will illustrate design theories and visual problem solving. Design principles will inform the course and students will be creatively challenged to demonstrate an understanding of them through presenting an original project for peer review.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications


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