IMC 603 - Marketing Management for Integrated Marketing Communications

Three Credits
Spring Semester

This course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.

 

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications