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Mar 26, 2025
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]
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IMC 501 - Creativity in Integrated Marketing CommunicationsThree Credits
Fall Semester
This course is the introductory course to the IMC Master’s degree program at Stonehill College. It is designed to introduce students to the fundamentals of Integrated Marketing Communications (IMC) in the context of a creative and innovate program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by practitioners of Integrated Marketing and Communication to create and sustain organizational innovation. Students will learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the IMC Program Director’s approval.
Course Applies to: M.A. in Integrated Marketing Communications
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