May 05, 2024  
2022-2023 Hill Book (Class of 2026) 
    
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]

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BUS 348 - Sports Marketing

Three Credits
Alternate Years: Fall

Sports marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.

Prerequisite(s)/Restriction(s): Junior or senior standing.
Course Applies to: Sport Commerce and Culture


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