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Mar 13, 2025
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]
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BUS 448 - Global MarketingThree Credits
Spring Semester
Study of the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. Emphasizes the cultural, economic, and political factors affecting marketing strategies. Extensive use of case studies.
Prerequisite(s)/Restriction(s): BUS 340 , and Junior standing.
Course Applies to: Sport Commerce and Culture
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