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Dec 21, 2024
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2022-2023 Hill Book (Class of 2026) [ARCHIVED HILL BOOK]
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BUS 443 - Digital Marketing & Entrepreneurial StrategiesThree Credits
Spring Semester
Covers the marketing of products and services using digital channels and tools including websites, social media and mobile. Focuses on digital media and platforms such as computers and mobile phones. Emphasizes integrating online and offline marketing strategies and using technology to manage various marketing processes. Describes major advantages, trends and future advancements. Covers major considerations for entrepreneurs and larger organizations when choosing and using digital marketing tools. Involves project-based learning working directly with entrepreneurs.
Prerequisite(s)/Restriction(s): BUS 340 , and Sophomore standing.
Course Applies to: Entrepreneurship, Management of Information Systems
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