Nov 27, 2024  
2011-2012 HillBook (Class of 2015) 
    
Catalog Navigation
  Hill Book Home
  Mission and History
  Campus Contacts and Resources
  Academic Calendar 2011-2012
  The Curriculum
  The Cornerstone Program of General Education
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Admissions
  Financial Information and Scholarships
  Student Life
  Community Standards and College Policies
  Faculty and Staff Listing
  Archived Catalogs
HELP
2011-2012 HillBook (Class of 2015) [ARCHIVED HILL BOOK]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUS 344 - Advertising Management

Three Credits
Spring Semester

Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project.
Prerequisite(s): BUS 340 , and Sophomore standing.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)