Apr 19, 2024  
2021-2022 Hill Book (Class of 2025) 
    
Catalog Navigation
  Hill Book Home
  Mission and History
  Academic Life & the Curriculum
  Academic Partnerships & Resources
  International and Experiential Learning Programs
  The Cornerstone Program of General Education
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Graduate Policies and Procedures
  Financial Information and Scholarships
  Veteran’s Administration Services
  College Legal Notices
  Faculty and Staff Listing
  Archived HillBook Catalogs
HELP
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUS 370 - Integrated Sports Marketing Design

Three Credits
Both Fall and Spring

This course explores the process of brands leveraging sports partnerships as the platform to build an Integrated Marketing Plan. Students will learn how a brand designs strategy, identifies and selects a sports partnership constructs the plan and creates criteria to measure the plan’s performance.  Particular focus will be given to the planning stages of identifying, negotiating, activating and measuring a sports marketing partnership investment. 

Prerequisite(s)/Restriction(s): BUS 340  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)