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Nov 23, 2024
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2019-2020 Hill Book (Class of 2023) [ARCHIVED HILL BOOK]
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BUS 340 - Marketing PrinciplesThree Credits
Fall and Spring Semesters
Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Prerequisite(s)/Restriction(s): Sophomore standing.
Course Applies to: Arts Administration, Entrepreneurship.
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