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Mar 28, 2024
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2014-2015 HillBook (Class of 2018) [ARCHIVED HILL BOOK]
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BUS 345 - Business-to-Business MarketingThree Credits Spring Semester
Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.
Prerequisite(s): BUS 340 , and Sophomore standing. Course may be applied to the Entrepreneurship minor.
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