| |
Apr 23, 2024
|
|
|
|
|
2013-2014 HillBook (Class of 2017) [ARCHIVED HILL BOOK]
|
LC 305 - Learning Community: Integrated Marketing CommunicationThree Credits
Fall Semester
Integrated Marketing Communication (IMC) is the intersection of marketing, public relations, publicity, advertising, and sales support to promote organizations, products, and services. IMC is a relatively new trend and, by definition, interdisciplinary. IMC employs traditional media and approaches as well as new Web 2.0 and social media applications. IMC represents a robust opportunity for students to apply marketing and communication theory and principles, and gain critical, in-demand career skills.
Corequisite(s): Students must also take and as part of this Learning Community.
|
|