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May 06, 2024
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2013-2014 HillBook (Class of 2017) [ARCHIVED HILL BOOK]
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BUS 445 - Direct MarketingThree Credits
Spring Semester
This course covers the concepts and techniques of direct marketing programs that include direct mail, telephone, catalog, email, and web-base marketing. Emphasis is on the planning, design, and execution of direct marketing campaigns utilizing databases, modeling and profiling techniques.
Prerequisite(s): BUS 206 and BUS 340 , and Sophomore standing.
Course may be applied to the Entrepreneurship minor.
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