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Apr 25, 2024
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2013-2014 HillBook (Class of 2017) [ARCHIVED HILL BOOK]
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LC 314 - Learning Community: All the World’s a StageFour Credits
Spring Semester
In this course we will use the components of narrative in discerning and deconstructing how various entities from the stage, business, sports, and popular culture tell “stories” to enhance business opportunities. More specifically, students will use narrative and theatre tools to better understand how master storytellers from pop culture such as Bruce Springsteen transcend generations in sustaining a multi-million dollar enterprise, how the National Football League uses gladiator-like symbolism to become a highly successful multi-billion dollar industry, and how companies like Apple and IBM use narrative tactics to create distinctive brand personalities. Students will explore front stage and backstage components, narrative elements such as the story, discourse, plot, theme, and various other analytical tools to gain a better a bigger understanding of business strategy, branding, pop cultural icons, and entertainment. Visits to Broadway plays, movies, and sporting events may be included in the curriculum.
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