Mar 28, 2024  
2012-2013 HillBook (Class of 2016) 
    
2012-2013 HillBook (Class of 2016) [ARCHIVED HILL BOOK]

LC 305 - Integrative Seminar: BUS 340/COM 311 Integrated Marketing Communication

Three Credits
Integrated Marketing Communication (IMC) is the intersection of marketing, public relations, publicity, advertising, and sales support to promote organizations, products, and services. IMC is a relatively new trend and, by definition, interdisciplinary. IMC employs traditional media and approaches as well as new Web 2.0 and social media applications. IMC represents a robust opportunity for students to apply marketing and communication theory and principles, and gain critical, in-demand career skills.