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Apr 19, 2024
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2012-2013 HillBook (Class of 2016) [ARCHIVED HILL BOOK]
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BUS 454 - Marketing StrategyThree Credits
Fall and Spring Semesters
This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.
Prerequisite(s): Senior standing. BUS 341 or BUS 342 , and Senior standing.
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