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Apr 25, 2024
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2012-2013 HillBook (Class of 2016) [ARCHIVED HILL BOOK]
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BUS 345 - Business-to-Business MarketingThree Credits
Spring Semester
Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.
Prerequisite(s): BUS 340 , and Sophomore standing.
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