Mar 28, 2024  
2012-2013 HillBook (Class of 2016) 
    
2012-2013 HillBook (Class of 2016) [ARCHIVED HILL BOOK]

BUS 342 - Consumer Behavior

Three Credits
Spring Semester

Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).

Prerequisite(s): BUS 340 , and Sophomore standing.