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Apr 29, 2024
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2020-2021 Hill Book (Class of 2024) [ARCHIVED HILL BOOK]
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IMC 612 - E-CommerceThree Credits
This course focuses on several important areas impacting the dynamic nature of Internet marketing by addressing the role of mobile, social, and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.A. in Integrated Marketing Communication
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