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Apr 29, 2024
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2020-2021 Hill Book (Class of 2024) [ARCHIVED HILL BOOK]
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IMC 604 - Integrated Marketing Communications MethodsThree Credits
This course explores the research underlying communication and marketing campaigns. The course will cover both qualitative and quantitative methodologies. It is here that students will fully appreciative how their creative impulses can have practical rewards. Students will also be introduced to the techniques used to identify and reach audiences and to monitor results of marketing campaigns.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications
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