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May 04, 2024
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2018-2019 Hill Book (Class of 2022) [ARCHIVED HILL BOOK]
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BUS 443 - Digital Marketing and Entrepreneurial StrategiesThree Credits
Spring Semester
The course discusses digital marketing strategies and electronic commerce including the process of buying and selling goods, providing services and managing information over networks and within organizations. It covers the marketing of goods and services using digital channels and tools including websites, social media and mobile applications. The course also covers major considerations for entrepreneurs and small business owners when choosing and using technology.
Prerequisite(s)/Restriction(s): BUS 340 , and Sophomore standing.
Course Applies to: Entrepreneurship, Management of Information Systems
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