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May 13, 2024
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2017-2018 HillBook (Class of 2021) [ARCHIVED HILL BOOK]
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BUS 348 - Sports MarketingThree Credits
Alternate Years: Spring 2018, 2020
Sports marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.
Prerequisite(s)/Restriction(s): Junior or senior standing.
Note: Course may be applied to the Sports, Science & Society program.
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