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Apr 19, 2024
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2017-2018 HillBook (Class of 2021) [ARCHIVED HILL BOOK]
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BUS 440 - Topics in MarketingThree Credits
Not Offered 2017-2018
This course will introduce new courses into the marketing curriculum in the areas of consumer behavior, e-commerce, international marketing, marketing research, sales management, retail management, business-to-business marketing, new business development, channels of distribution, relationship marketing, sport marketing, etc.
Prerequisite(s)/Restriction(s): BUS 340 , and Junior standing.
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