Mar 29, 2024  
2017-2018 HillBook (Class of 2021) 
    
2017-2018 HillBook (Class of 2021) [ARCHIVED HILL BOOK]

BUS 345 - Business-to-Business Marketing

Three Credits
Not Offered 2017-2018

Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.

Prerequisite(s)/Restriction(s): BUS 340 , and Sophomore standing.
Note: Course may be applied to the Entrepreneurship minor.