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Apr 23, 2024
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2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]
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LC 349 - Learning Community: Graphic Design for MarketingOne Credit
Fall Semester
Involves a team term paper project including application of graphic design principles to marketing strategy and tactics. Teams will present their projects to the class for discussion and critique. Papers and presentations entail developing a marketing plan for a hypothetical packaged goods new product conceptually developed by students. Graphic design elements include product development (graphic design elements such as logo, trade characters, and other brand identifiers and packaging graphics) and advertising (graphic design elements such as found in a magazine ad or online ad).
Students must also take BUS 340 and VPG 202 as part of this Learning Community.
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