Jun 18, 2019  
2016-2017 HillBook (Class of 2020) 
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 348 - Sports Marketing

Three Credits
Alternate Years: Spring 2018, 2020

Sports marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.

Prerequisite(s): Junior or senior standing.
Course may be applied to the Sports, Science & Society program.