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Apr 18, 2024
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2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]
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LC 305 - Learning Community: Integrated Marketing CommunicationThree Credits
Not Offered 2016-2017
Integrated Marketing Communication (IMC) is the intersection of marketing, public relations, publicity, advertising, and sales support to promote organizations, products, and services. IMC is a relatively new trend and, by definition, interdisciplinary. IMC employs traditional media and approaches as well as new Web 2.0 and social media applications. IMC represents a robust opportunity for students to apply marketing and communication theory and principles, and gain critical, in-demand career skills.
Corequisite(s): Students must also take and as part of this Learning Community.
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