Oct 15, 2018  
2016-2017 HillBook (Class of 2020) 
    
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 448 - Global Marketing

Three Credits
Fall Semester

Study of the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. Emphasizes the cultural, economic, and political factors affecting marketing strategies. Extensive use of case studies.

Prerequisite(s): BUS 340 , and Junior standing.
Course may be applied to the Sports, Science & Society program.