Apr 23, 2024  
2016-2017 HillBook (Class of 2020) 
    
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2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

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BUS 443 - Entrepreneurial Strategies and Digital Marketing

Three Credits
Spring Semester

Survey of electronic commerce, including the process of buying and selling goods, services and information over networks, primarily using Internet technologies to manage various business processes. Emphasizes the managerial rather than the technological approach. Describes major advantages, limitations and risks. Topics include applications to business-to-consumer, business-to-business and intrabusiness applications.

Prerequisite(s): BUS 340 , and Sophomore standing.
Course may be applied to the Entrepreneurship and the Management of Information Systems minors.


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