BUS 443 - Entrepreneurial Strategies and Digital Marketing
Three Credits Spring Semester
Survey of electronic commerce, including the process of buying and selling goods, services and information over networks, primarily using Internet technologies to manage various business processes. Emphasizes the managerial rather than the technological approach. Describes major advantages, limitations and risks. Topics include applications to business-to-consumer, business-to-business and intrabusiness applications.
Prerequisite(s): BUS 340, and Sophomore standing. Course may be applied to the Entrepreneurship and the Management of Information Systemsminors.