Oct 15, 2018  
2016-2017 HillBook (Class of 2020) 
    
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 345 - Business-to-Business Marketing

Three Credits
Spring Semester

Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.

Prerequisite(s): BUS 340 , and Sophomore standing.
Course may be applied to the Entrepreneurship minor.